Collection: AS I AM


As I Am formulate products that are designed specifically for tightly coiled and curly hair; each with an impressive ingredient list that includes many of nature's finest organic ingredients.
45 products
  • As I Am Curl Color Emerald Green
    As I Am Curl Color Emerald Green- Curl Care
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    £11.99
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    £11.99
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  • As I Am Curl Color Cool Blue
    As I Am Curl Color Cool Blue- Curl Care
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    £11.99
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    £11.99
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  • As I Am Curl Color Sassy Silver
    As I Am Curl Color Sassy Silver- Curl Care
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    £11.99
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    £11.99
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  • As I Am Curl Color Bold Gold
    As I Am Curl Color Bold Gold - Curl Care
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    £11.99
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    £11.99
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  • As I Am Jamaican Black Castor Oil Smoothie
    As I Am Restore & Repair Jamaican Black Castor Oil Smoothie-Curl Care
    Regular price
    £13.99
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    £13.99
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  • As I Am Jamaican Black Castor Oil Moisturizing Masque
    As I Am Restore & Repair Jamaican Black Castor Oil Moisturizing Masque- Curl Care
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    £12.99
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    £12.99
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  • As I Am Jamaican Black Castor Oil Shampoo
    As I Am Restore & Repair Jamaican Black Castor Oil Shampoo-Curl Care
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    £12.99
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    £12.99
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  • As I Am Long & Luxe Scalp Serum
    As I Am Long & Luxe Pomegranate and Passion Fruit Scalp Serum Strengthening Hair Treatment-Curl Care
    Regular price
    £15.99
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    £15.99
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    £17.99
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  • As I Am Long & Luxe GroEdges
    As I Am Long & Luxe Pomegranate & Passion Fruit GroEdges Edge Controller- Curl Care
    Regular price
    £12.99
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    £12.99
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    £14.99
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  • As I Am Long & Luxe Curl Enhancing Smoothie
    As I Am Long & Luxe Curl Enhancing Smoothie Curl Defining Creme-Curl Care
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    £14.99
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    £14.99
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  • As I Am Cocoshea Whip
    As I Am Cocoshea Whip-Curl Care
    Regular price
    £9.35
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    £9.35
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    £10.99
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  • As I Am Twist Defining Cream
    As I Am Twist Defining Cream - Curl Care
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    from £8.99
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    from £8.99
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    £10.99
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  • As I Am Cleansing Pudding
    As I Am Cleansing Pudding- Curl Care
    Regular price
    £8.50
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    £8.50
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    £9.99
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