Collection: As I Am
As I Am formulate products that are designed specifically for tightly coiled and curly hair; each with an impressive ingredient list that includes many of nature's finest organic ingredients.
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Dry & Itchy
As I Am Collection As I Am's Dry & Itchy Scalp Care...
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Long & Luxe
As I Am Collection As I Am® Long & Luxe collection is...
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Rice Water
As I Am Collection As I Am Rice Water Collection was formulated...
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Curl Colour
As I Am Collection As I Am's Curl Colour is a range...
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Born Curly
As I Am Collection As I Am's Born Curly collection is formulated...
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As I Am Rosemary Oil
Vendor:As I AmRegular price £8.99Regular priceSale price £8.99 -
As I Am Rice Water Micellar Shampoo
Vendor:AS I AMRegular price £9.99Regular priceSale price £9.99 -
As I Am Doublebutter Cream
Vendor:AS I AMRegular price £10.99Regular priceSale price £10.99 -
As I Am Bond Hair Mask
Vendor:AS I AMRegular price £11.99Regular priceSale price £11.99 -
As I Am Born Curly Avocado Shea Cowash
Vendor:AS I AMRegular price £8.99Regular priceSale price £8.99 -
As I Am Jamaican Black Castor Oil Conditioner
Vendor:AS I AMRegular price £12.99Regular priceSale price £12.99Sold out -
As I Am Rosemary Conditioner
Vendor:As I AmRegular price £7.99Regular priceSale price £7.99 -
As I Am Rice Water Conditioner
Vendor:AS I AMRegular price £10.99Regular priceSale price £10.99 -
As I Am Curl Color Bold Gold
Vendor:AS I AMRegular price £11.99Regular priceSale price £11.99 -
As I Am So Much Moisture
Vendor:AS I AMRegular price £10.99Regular priceSale price £10.99 -
As I Am Bond Water
Vendor:AS I AMRegular price £13.99Regular priceSale price £13.99 -
As I Am Bond Oil
Vendor:AS I AMRegular price £8.99Regular priceSale price £8.99 -
As I Am Rosemary Styling Mousse
Vendor:As I AmRegular price £9.99Regular priceSale price £9.99 -
As I Am Smoothing Gel
Vendor:AS I AMRegular price £8.99Regular priceSale price £8.99 -
As I Am Bond Leave-In Conditioner
Vendor:AS I AMRegular price £8.99Regular priceSale price £8.99 -
As I Am Long & Luxe GroYogurt
Vendor:AS I AMRegular price £11.99Regular priceSale price £11.99














