A Curly-Owned Company | Free Delivery for Orders over £50.00

AS I AM


As I Am formulate products that are designed specifically for tightly coiled and curly hair; each with an impressive ingredient list that includes many of nature's finest organic ingredients.
46 products
  • As I Am Dry & Itchy CoWash - Curl Care
    £12.99
    £12.99
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  • As I Am Dry & Itchy Shampoo- Curl Care
    £12.99
    £12.99
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  • As I Am Coconut Cowash-Curl Care
    £10.99
    £10.99
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  • As I Am Rice Water Spray - Curl Care
    £12.99
    £12.99
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  • As I Am Born Curly Leave-In Conditioner- Curl Care
    £7.50
    £7.50
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  • As I Am Restore & Repair Jamaican Black Castor Oil Water - Curl Care
    £8.99
    £8.99
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  • As I Am Dry & Itchy Conditioner- Curl Care
    £12.99
    £12.99
    Sold out
  • As I Am Leave-In Conditioner- Curl Care
    £9.99
    £9.99
    Sold out
  • As I Am Born Curly Curl Defining Jelly-Curl Care
    £7.50
    £7.50
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  • As I Am Boen Curly Avocado Shea Co-Wash - Curl Care
    £7.50
    £7.50
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  • £7.50
    £7.50
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  • As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Treatment-Curl Care
    £13.99
    £13.99
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  • As I Am Curl Color Hot Red- Curl Care
    £11.99
    £11.99
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  • As I Am Curl Clarity Shampoo - Curl Care
    £9.99
    £9.99
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  • As I Am Rice Water Micellar Shampoo-Curl Care
    £9.99
    £9.99
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  • As I Am Rice Water Conditioner-Curl Care
    £10.99
    £10.99
    Sold out
  • As I Am Restore & Repair Jamaican Black Castor Oil Conditioner- Curl Care
    £12.99
    £12.99
    Sold out
  • As I Am Restore & Repair Jamaican Black Castor Oil CoWash- Curl Care
    £12.99
    £12.99
    Sold out
  • As I Am Restore & Repair Jamaican Black Castor Oil Curling Creme- Curl Care
    £14.99
    £14.99
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  • As I Am Dry & Itchy Scalp Care Olive Oil & Tea Tree Oil Leave-In Conditioner- Curl Care
    £12.99
    £12.99
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  • £9.99
    £9.99
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  • As I Am Moisture Milk- Curl Care
    £11.99
    £11.99
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  • As I Am Smoothing Gel- Curl Care
    £8.99
    £8.99
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  • As I Am Curling Jelly- Curl Care
    £10.99
    £10.99
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  • As I Am Hydration Elation Intensive Conditioner- Curl Care
    £12.99
    £12.99
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  • As I Am Curl Color Passion Purple- Curl Care
    £11.99
    £11.99
    Sold out
  • As I Am Restore & Repair Jamaican Black Castor Oil Leave-In Conditioner- Curl Care
    £9.99
    £9.99
    Sold out
  • As I Am Long & Luxe Pomegranate and Passion Fruit Strengthening Shampoo-Curl Care
    £13.99
    £13.99
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  • £11.99
    £11.99
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  • As I Am Long & Luxe Pomegranate & Passion Fruit GroWash Cleansing Creme Conditioner- Curl Care
    £12.99
    £12.99
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  • As I Am Long & Luxe Pomegranate & Passion Fruit Conditioner - Curl Care
    £12.99
    £12.99
    Sold out
  • As I Am So Much Moisture- Curl Care
    £10.99
    £10.99
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