A Curly Owned Company | Free UK Delivery on orders over £50

Collection: AS I AM


As I Am formulate products that are designed specifically for tightly coiled and curly hair; each with an impressive ingredient list that includes many of nature's finest organic ingredients.
37 products
  • As I Am Coconut Cowash
    As I Am Coconut CoWash Cleansing Conditioner- Curl Care
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    £10.99
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    £10.99
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  • As I Am Dry & Itchy Shampoo
    As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Shampoo-Curl Care
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    £12.99
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    £12.99
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  • As I Am Dry & Itchy CoWash
    As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil CoWash-Curl Care
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    £12.99
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    £12.99
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  • As I Am Curl Clarity Shampoo
    As I Am Curl Clarity Shampoo - Curl Care
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    £9.99
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    £9.99
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  • As I Am Smoothing Gel
    As I Am Smoothing Gel- Curl Care
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    £8.99
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    £8.99
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  • As I Am Detangling Conditioner
    As I Am Detangling Conditioner- Curl Care
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    £10.99
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    £10.99
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  • As I Am Born Curly Curl Defining Jelly
    As I Am Born Curly Curl Defining Jelly-Curl Care
    Regular price
    £7.50
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    £7.50
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  • As I Am Born Curly Aloe Shampoo & Wash
    Regular price
    £7.50
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    £7.50
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  • As I Am Born Curly Avocado Shea Cowash
    As I Am Boen Curly Avocado Shea Co-Wash - Curl Care
    Regular price
    £7.50
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    £7.50
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  • As I Am Born Curly Argan Leave-In Conditioner & Detangler
    As I Am Born Curly Leave-In Conditioner- Curl Care
    Regular price
    £7.50
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    £7.50
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  • As I Am Jamaican Black Castor Oil Conditioner
    As I Am Restore & Repair Jamaican Black Castor Oil Conditioner- Curl Care
    Regular price
    £12.99
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    £12.99
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  • As I Am Jamaican Black Castor Oil Leave-In Conditioner
    As I Am Restore & Repair Jamaican Black Castor Oil Leave-In Conditioner- Curl Care
    Regular price
    £9.99
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    £9.99
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  • As I Am Jamaican Black Castor Oil Smoothie
    As I Am Restore & Repair Jamaican Black Castor Oil Smoothie-Curl Care
    Regular price
    £12.99
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    £12.99
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  • As I Am Jamaican Black Castor Oil CoWash
    As I Am Restore & Repair Jamaican Black Castor Oil CoWash- Curl Care
    Regular price
    £12.99
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    £12.99
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  • As I Am Restore & Repair Jamaican Black Castor Oil Curling Creme
    As I Am Restore & Repair Jamaican Black Castor Oil Curling Creme- Curl Care
    Regular price
    £14.99
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    £14.99
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  • As I Am Jamaican Black Castor Oil Moisturizing Masque
    As I Am Restore & Repair Jamaican Black Castor Oil Moisturizing Masque- Curl Care
    Regular price
    £14.99
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    £14.99
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  • As I Am Jamaican Black Castor Oil Water
    As I Am Restore & Repair Jamaican Black Castor Oil Water - Curl Care
    Regular price
    £8.99
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    £8.99
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  • As I Am Jamaican Black Castor Oil Shampoo
    As I Am Restore & Repair Jamaican Black Castor Oil Shampoo-Curl Care
    Regular price
    £12.99
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    £12.99
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  • As I Am Long & Luxe Scalp Serum
    As I Am Long & Luxe Pomegranate and Passion Fruit Scalp Serum Strengthening Hair Treatment-Curl Care
    Regular price
    £17.99
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    £17.99
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  • As I Am Long & Luxe Strengthening Shampoo
    As I Am Long & Luxe Pomegranate and Passion Fruit Strengthening Shampoo-Curl Care
    Regular price
    £13.99
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    £13.99
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  • As I Am Long & Luxe GroYogurt
    As I Am Long & Luxe Pomegranate & Passion Fruit GroYogurt Leave-In Conditioner- Curl Care
    Regular price
    £11.99
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    £11.99
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  • As I Am Long & Luxe GroEdges
    As I Am Long & Luxe Pomegranate & Passion Fruit GroEdges Edge Controller- Curl Care
    Regular price
    £10.99
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    £10.99
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  • As I Am Long & Luxe GroWash
    As I Am Long & Luxe Pomegranate & Passion Fruit GroWash Cleansing Creme Conditioner- Curl Care
    Regular price
    £12.99
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    £12.99
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  • As I Am Long & Luxe Curl Enhancing Smoothie
    As I Am Long & Luxe Curl Enhancing Smoothie Curl Defining Creme-Curl Care
    Regular price
    £12.99
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    £12.99
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  • As I Am Long & Luxe Conditioner
    As I Am Long & Luxe Pomegranate & Passion Fruit Conditioner - Curl Care
    Regular price
    £12.99
    Sale price
    £12.99
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  • As I Am Dry & Itchy Oil Treatment
    As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Treatment-Curl Care
    Regular price
    £13.99
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    £13.99
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  • As I Am Dry & Itchy Leave-In Conditioner
    As I Am Dry & Itchy Scalp Care Olive Oil & Tea Tree Oil Leave-In Conditioner- Curl Care
    Regular price
    £12.99
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    £12.99
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  • As I Am Dry & Itchy Conditioner
    As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Conditioner
    Regular price
    £12.99
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    £12.99
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  • As I Am So Much Moisture
    As I Am So Much Moisture- Curl Care
    Regular price
    £10.99
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    £10.99
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  • As I Am Doublebutter Cream
    As I Am Doublebutter Cream- Curl Care
    Regular price
    from £11.99
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    from £11.99
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  • As I Am Moisture Milk
    As I Am Moisture Milk- Curl Care
    Regular price
    £11.99
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    £11.99
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  • As I Am Cocoshea Whip
    As I Am Cocoshea Whip-Curl Care
    Regular price
    £10.99
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    £10.99
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