PRODUCT AUTHENTICITY
Our commitment to genuine products
At Curl Care, we believe you should feel confident in every product you purchase from us.
We understand how important it is to know that the haircare products you buy are genuine, particularly when it comes to looking after your curls, coils and waves.
We are committed to selling genuine, authentic products across our entire range. We always aim to source products directly from the brands themselves wherever possible. However, sourcing arrangements vary between brands, as some, particularly larger brands, operate through authorised distributors or established wholesale partners.
As an independent, curly-owned UK business, we take pride in the brands we work with and the products we bring to our Curl Care community. We believe in being transparent and clear with our customers about our commitment to authenticity and any product or packaging variations that may occur. We want you to feel informed and confident every time you shop with us.
We do not knowingly source, stock or sell counterfeit, imitation or replica products.
How our products are sourced
Depending on the brand, our products are sourced through one of two routes:
1. Direct from the brand
Products are purchased directly from the brand or manufacturer and supplied to Curl Care.
2. Through an authorised distributor
Where brands operate through distribution networks, products are sourced through their authorised distributors or established wholesale partners within their supply chain.
From there, products are received, checked and stored by Curl Care before being carefully prepared and dispatched to our customers.
Regardless of the supply route, we take care to ensure our products are obtained through legitimate channels and maintain trusted relationships with the brands and suppliers we work with.
Product handling and quality checks
We take care when receiving, storing and handling our products to help maintain their condition and quality.
Products are checked as part of our stock management and fulfilment processes, and we take care to ensure orders are accurately picked and securely packaged before dispatch.
Packaging and product variations
From time to time, brands may update their packaging, product designs, labels or product names. Packaging can also vary between production batches as brands introduce updated designs.
Natural variations between product batches
The colour, consistency, texture and appearance of some products may vary slightly between batches. This can sometimes be due to natural variations in the raw ingredients used during manufacturing, particularly in products containing naturally derived ingredients.
These slight variations can be a normal part of the manufacturing process and do not necessarily indicate a problem with the product.
We aim to keep our product listings as accurate and up to date as possible when brands make packaging or product updates.
Questions about a product
If you have any questions or concerns about a product purchased from Curl Care, please get in touch. We're happy to help and will look into any concerns, including liaising with the relevant brand or supplier where necessary.
Thank you for supporting Curl Care and shopping with us!
Ashlee & The Curl Care Team