As I Am Cleansing Pudding- Curl Care

As I Am Cleansing Pudding

As I Am
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As I Am Cleansing Pudding is a sulphate-free cleanser that provides a soothing scalp treatment, as it cleanses and helps support healthy hair growth.

A rich sulphate-free creamy moisturising beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy hair growth from the follicular level.


  • Rub a liberal amount within palms and distribute throughout wet hair.  
  • Lather product through hair and massage into scalp.
  • Carefully detangle hair with a wide-tooth comb.
  • Leave on 3-5 minutes to eliminate shedding scalp debris.
  • Rinse well and repeat only if necessary to remove excessive product build-up.


Aqua/Water/Eau, Cetearyl Alcohol, Sodium Cocoamphopropionate, Hydroxypropyl Starch Phosphate, Behentrimonium Chloride, Citrus Reticulata (Tangerine) Fruit Extract, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Glycerin, Phytosterols, Serenoa Serrulata Fruit Extract, Ricinus Communis (Castor) Seed Oil, Curcuma Longa (Turmeric) Root Powder, Piroctone Olamine, Cetrimonium Chloride, Phenoxyethanol, Caprylyl Glycol, Fragrance/Parfum (Limonene), Potassium Sorbate.